What is the main purpose of a business continuity plan (BCP)?

• A. To guarantee profitability during a project
• B. To ensure continuity during and after a disaster
• C. To minimize downtime
• D. To improve marketing processes

Answer: (B)

The main purpose of a business continuity plan (BCP) is to ensure continuity during and after a disaster. This involves outlining procedures and strategies that an organization will follow to maintain essential functions when unforeseen events occur, such as natural disasters, cyber-attacks, or other emergencies. A well-structured BCP helps organizations to effectively respond to disruptions by providing a framework to protect personnel and property, recover critical operations quickly, and ultimately safeguard the company's viability in the face of adversity.

In this context, while minimizing downtime is a component of a BCP, it is a means to achieve the broader goal of ensuring continuity. Similarly, profitability and marketing processes are not the primary focus of a BCP, as they do not directly relate to maintaining ongoing operations in the event of a disaster.